The SSL certificate is used to provide secure, encrypted communications over the Internet. This digital certificate acts like an “ID card” for your website by ensuring the sec...

Remarketing, sometimes referred to as retargeting, is an advertising tool. But what exactly does it entail, and how can you use it on your restaurant’s e-commerce site? Read o...

In e-commerce, basket (or cart) abandonment is when an Internet user begins an order without finalizing it, i.e. without seeing the online purchasing process through to comple...

The customer experience on your restaurant’s e-commerce site must be a pleasant one in order to give your restaurant/brand name a positive image and secure your customers’ loy...

TripAdvisor, TheFork, Yelp… restaurant portals or review sites that list establishments are both far-reaching and highly visited. Should you be on them? And if you should, how...

When it comes to securing your customers’ loyalty, promotional offers are one of the best marketing devices available for restaurants. Here we will look at how to write effect...