To be sure, turning to platforms (in particular those that specialize in home deliveries) can help to increase a restaurant’s local visibility, customer base and notoriety. However, restaurants who register with this kind of platform will have to pay a commission of up to 25% of the meal’s cost price, which means they effectively lose control over part of their income.
The importance of controlling your sales and promotion channels
To limit your restaurant’s dependence on third-party services and ensure that your income is earned without intermediaries, it is important to define a Web strategy and to:
- Have your own online ordering site;
- Fuel your blog and your social networks to improve your visibility, recruit customers and ensure their loyalty;
- Send out newsletters to inform you customers about the latest happenings, upcoming events, etc., and/or regular text messages to stay in touch with them.
The benefits of the LivePepper solution
With the LivePepper solution, you benefit from your own website, optimized to receive online orders direct from your customers. And that’s not al
l: there’s no commission on your income; this solution is based on a monthly subscription that allows you to manage your website and your online orders the way you choose, including your promotional offers. The means that you are in control: your website belongs to you. Only the technical side (hosting, domain name, support) is delegated to spare you the hassle. You thus benefit from an additional marketing lever, and maintain control over your image (logo, design, editorial style, etc.).
What about home deliveries?
For an independent restaurant, hiring one or even several couriers is often simply not possible. In the future, the ideal solution may well be for restaurants to delegate their home delivery services to specialized companies with an external fleet, like Stuart, by hooking them up directly to your website.
