What is a favicon?
A favicon, or a shortcut icon, is an icon associated with a website. It is generally defined when creating a website. Here, for example, is the favicon for the LivePepper site: 
Where does the favicon appear?
You will find the favicon:
- In the browser’s tab
- In the bookmarks or favourites
- In the navigation bar
Why use a favicon?
The favicon serves to quickly identify your website. This helps to customize it a little more within the browser.
Choosing your favicon
Favicons aren’t generated automatically; it’s up to you or your website designer to create a suitable icon. This icon should tie in with your visual identity in order to easily identify your site. Favicons generally represent the brand’s logo, or a part of this logo.
By way of example, the Zing Zing Chinese takeaway restaurant chain in London uses the “Z” of its logo for its favicon.
Zing Zing favicon: 
Zing Zing logo: 
